Google SEO: Best Practices to Help with Search Ranking

That finding spurred a redesign of their mobile site, which ultimately improved their rankings. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from site audits to keyword research.

These results, called “video carousels” since they display a number of video results in one place on the SERP, have continued to rise in frequency since then. Many unable to claim top spots on competitive searches have been able to rise to the top through video content. Google Analytics might help you improve your Google rank more than any other tool. First Input Delay or FID measures the amount of time it takes before a user can interact with a page. This might include clicking a link, using a menu, or filling out a form.

Include meaningful visuals

• To see if you have any technical issues that need to be addressed, you can check out this post or use a Site Audit tool like the one above from SEMrush.
• And if you want to get the most out of Semrush for your keyword research, we’ve got a detailed article on using Semrush for keyword research.
• After making your changes, wait a few months and compare them with the new metrics.

We know that Google Maps’ prominence ranking factor considers the popularity of brands that branded searches can influence. Even service area businesses with hidden addresses have a map marker on Google Maps’ internal mapping system. Aside from the apparent SEO benefit, building links to your website ensures you own the digital property.

Content quality, removal, or changes

Increase the authority of certain pages by creating a comprehensive internal linking strategy. You could also include images and encourage social media shares, likes, and comments. Your willingness to create a content web shows Google how your content connects, which helps bots index your site. Websites that load faster tend to provide a better user experience, lower bounce rates, and even rank higher on search engines.

FREE Google Rank Checker

Another common technical issue is a robot.txt file with incorrect directives. These files provide directives to Googlebot, influencing its crawling behavior throughout your domain. This will keep you in the loop of any changes to your ranking positions. If you’d like to receive automated SEO Anomaly reports, you can tick the “Send me weekly ranking updates via email” option. This is because Google doesn’t track your search history when in Incognito mode. This means your search history can’t manipulate the results that are presented to you.

And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. To rank in Google today, you also need to add synonyms and other related keywords to your content. One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. This practice ensures that potential customers receive the most up-to-date information about your business, enhancing their overall experience and likelihood of engagement.

A keyword with a healthy CPC may be one worth incorporating into your site. Keep in mind it takes some trial and error before you get the right mix of keywords. In most cases, significant changes to your SEO won’t be seen for months so be patient.