How to Easily Perform Your Own 9 Step SEO Audit

An SEO audit analyzes all aspects of a website’s ability to rank in organic search engines like Google. A comprehensive enterprise SEO audit requires diving deep into on-site and off-site SEO factors, including technical performance, backlink profile, plus competitor performance. Screaming Frog’s core audit tool crawls websites, much like a spider. It takes snapshots of each page as it crawls, and then uses those snapshots to create a visual representation of a website.

SEO Analyzer from Ubersuggest (Freemium)

Your company has decided that SEO is worth pursuing and needs to determine the initial investment necessary to begin the discovery phase. I pick websites to review – some requested it, others caught my attention for their SEO potential. If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas. Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages. Requesting a recrawl multiple times will not speed the process up.

• Do you notice a decline in content, such as a specific blog post or category page?
• Consistently analyzing data helps you to make informed decisions to improve your SEO strategy over time.
• These metrics help site owners gain insights into how their sites perform in real life and get tips on improving those scores.

It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content. This is the entry-level audit suitable for beginners or those with limited resources.

What is Search Engine Optimization (SEO)?

This can prove invaluable for ranking sure you appear in “Local Pack” results and boost your visibility throughout other Google products such as Maps. You can start to attract more local customers and increase their visibility in local search results by ensuring all of the following factors are in place. See this related guide on how to optimize content for SEO which includes tips on making the page more SEO-friendly, link-worthy, and shareable. Manual actions are the official name Google gives to the penalties it doles out for violating its search engine guidelines. While these strategies take time to pay off, the long-term rewards are exponential.

Firstly, you will need to access Google Search Console, which is the go-to tool for getting basic audit data and assessing your rankings from Google’s perspective. Prior to starting with an SEO audit checklist, you need to set up analytics tools. When I was leading marketing for PlushCare, a telemedicine provider that was acquired for $450M, we did some crazy things in the name of search engine optimization (SEO). Google Search Console is one of the best free SEO tools for analytics. It shows you how Google and most search engines see your site. Screaming Frog can crawl your site like a search engine spider.

Technical SEO Audit Service

Morningscore is an intuitive SEO tool that simplifies website audits by identifying technical issues, broken links, and optimization opportunities. Track keyword rankings, analyze competitors, and improve your SEO Anomaly site’s SEO health with the tool. Perfect to make sure your website stays optimized and competitive. Audits dive into content quality, keyword use, meta tags, URL structure, and user experience.